Dorotea Tuzon

As a small business owner, you might be thinking of why and how you can promote your products digitally.

What is a Digital Product?

A digital product is an asset or piece of digital media that is created once and sold repeatedly. These products are offered in downloadable formats like templates, digital files, videos, and PDFs.

Why offer a Digital Product?

It also offers a unique opportunity to purchasers because they provide instant gratification, as they can immediately use the product and it does not require a shipping nor
a delivery timeline.

What Products can I offer digitally?

Template Forms

• You can sell downloadable forms like journal or resume and the customer can simply fill in the gaps.

Filters and Presets

• If you are active in social media, you can sell filters and presets to apply make your pictures consistently looking to their photos and social feeds.

E-books

• If you are a writer, you can sell your books online that your readers can download through their smartphones or tablets.

Photography

• If you enjoy love taking pictures, you can posts it online and get royalty fee.

Digital Arts and Music

• You can also sell your arts and music files digitally and monetize it.

HOW TO SELL THE PRODUCTS DIGITALLY

Now that you have identify your product, it is time to do a market research and see if the product is viable. You can conduct market research using surveys, articles, and
even social media groups for feedback.

You can also build your own online store to sell your product digitally. You can click this link to try it for free.

ADDITIONAL DIGITAL PRODUCT MANAGEMENT APPS FOR YOU:

1. Digital Downloads. This free app by Shopify offers a simple way to sell
   digital products on your own website. Upon purchase, customers can
   download their file immediately and receive a link in their email.
2. SendOwl. For more complex digital product businesses, SendOwl comes
   with a variety of features and useful automation, like expiring links and
   auto-generated license keys to power products.
3. Courses. This app aids with the creation of lessons, tutorials, webinars, and
   manuals. Create beautiful online education portals, embed pre-recorded
   videos, and even livestream lesson content. Customers can track their
   progress and earn certificates for their completion.
4. Single Music. This app bridges the gap between physical and digital music
   sales. It also allows sellers to include clips on product pages for customers
   to sample.
5. Thinkific. Upload and drag and drop content to create a course curriculum. A
   free plan is available for creating up to three courses.
6. FetchApp. FetchApp is another digital download delivery app that offers
   fewer features than SendOwl but has a free plan available (5 MB of storage).
7. Sky Pilot or Bold Memberships. These apps are ideal for building a
   membership program. Sell files and exclusive video streams to customers.
   Customers can then access all of their previously purchased files through
   their own customer accounts.

Marketing

These are the following strategies that is helpful for customers to be attracted to your products:

Use a lead magnet
You can create a free, light version of your product to attract customers and build trust before promoting the full digital product like offering the first module in your course at no cost.

Try promotional pricing
You can also offer an early bird discount or promotional pricing for the first 25-50 customers to establish a reputation.

Offer a money back guarantee
If you’re hesitant about offering a warranty on your products, it makes sense. Some
people could buy and use your product then ask for their money back. But it’s all a
part of running an online business. The rewards of higher conversion rates outweigh
the small percentage of people who may abuse the policy.